Long Answer
Medium difficulty • Structured explanation
Question 1
Long FormAnalyse the scope of e-business by explaining the different types of electronic commerce transactions a firm can engage in.
- B2B commerce involves electronic transactions between two business firms — such as a manufacturer and its vendors — using networks for ordering, tracking, and payment.
- B2C commerce covers a firm's electronic interactions with customers, including online promotion, selling, and digital delivery, enabling round-the-clock customer engagement.
- Intra-B commerce refers to electronic transactions within a single firm using intranet, enabling flexible manufacturing, mass customisation, and efficient internal communication.
- C2C commerce enables direct consumer-to-consumer transactions through platforms like eBay, with seller-rating systems and payment intermediaries like PayPal ensuring security.
- Together, these four types demonstrate that e-business is far broader than simple buying and selling — it encompasses the full spectrum of a firm's internal and external electronic interactions.