Chapter marketing: Marketing Assertion-Reason Questions | business studies Class 12 CBSE

Assertion-Reason

Easy difficulty • Check the statement and reason

Easy

Question 1

Logic Check

Assertion (A): Marketing is not merely a post-production activity. Reason (R): Marketing includes activities such as identification of customer needs and product designing, which are performed even before actual production begins.

Reasoning Options

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Assertion-Reason

Medium difficulty • Check the statement and reason

Medium

Question 2

Logic Check

Assertion (A): Under the Production Concept, firms focus on improving production and distribution efficiency. Reason (R): In the early phase of industrialisation, supply exceeded demand and firms had to push products aggressively.

Reasoning Options

ByteNotes

Assertion-Reason

Easy difficulty • Check the statement and reason

Easy

Question 3

Logic Check

Assertion (A): The Marketing Concept focuses on customer satisfaction as the means to achieving profit. Reason (R): Under the Marketing Concept, the basic role of the firm is to 'identify a need and fill it'.

Reasoning Options

ByteNotes

Assertion-Reason

Medium difficulty • Check the statement and reason

Medium

Question 4

Logic Check

Assertion (A): The Societal Marketing Concept is exactly the same as the Marketing Concept. Reason (R): The Societal Marketing Concept adds concern for the long-term welfare of consumers and society to the basic marketing concept.

Reasoning Options

ByteNotes

Assertion-Reason

Easy difficulty • Check the statement and reason

Easy

Question 5

Logic Check

Assertion (A): Branding helps in creating product differentiation for a firm's products. Reason (R): A brand name helps in identifying and distinguishing a firm's products from those of competitors, building customer loyalty.

Reasoning Options

ByteNotes

Assertion-Reason

Medium difficulty • Check the statement and reason

Medium

Question 6

Logic Check

Assertion (A): A Trade Mark gives a firm exclusive legal right to use its brand or part of its brand. Reason (R): A Trade Mark is the verbal component of a brand that can be spoken.

Reasoning Options

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Assertion-Reason

Easy difficulty • Check the statement and reason

Easy

Question 7

Logic Check

Assertion (A): Packaging has become one of the most important elements of marketing in modern times. Reason (R): Packaging only serves the purpose of protecting goods from damage during transportation.

Reasoning Options

ByteNotes

Assertion-Reason

Easy difficulty • Check the statement and reason

Easy

Question 8

Logic Check

Assertion (A): The label on a food product must include a list of ingredients and the date of manufacturing. Reason (R): Providing information required by law is one of the important functions of labelling.

Reasoning Options

ByteNotes

Assertion-Reason

Medium difficulty • Check the statement and reason

Medium

Question 9

Logic Check

Assertion (A): Product cost sets the minimum level (floor price) at which a product may be sold. Reason (R): Utility and demand set the upper limit of the price that a buyer would be prepared to pay.

Reasoning Options

ByteNotes

Assertion-Reason

Easy difficulty • Check the statement and reason

Easy

Question 10

Logic Check

Assertion (A): Advertising is considered an economy of communication when a large number of people are to be reached. Reason (R): The overall cost of advertising is spread over numerous communication links, reducing the per-unit cost of reach.

Reasoning Options

ByteNotes

Assertion-Reason

Hard difficulty • Check the statement and reason

Hard

Question 11

Logic Check

Assertion (A): Advertising always increases the per-unit cost of a product, acting as a burden on consumers. Reason (R): Advertising increases demand which leads to higher production and economies of scale, thereby reducing per-unit cost.

Reasoning Options

ByteNotes

Assertion-Reason

Easy difficulty • Check the statement and reason

Easy

Question 12

Logic Check

Assertion (A): Personal selling allows the salesperson to adjust the sales presentation to fit the specific needs of each customer. Reason (R): Personal selling is a highly flexible promotional tool involving direct face-to-face communication.

Reasoning Options

ByteNotes

Assertion-Reason

Medium difficulty • Check the statement and reason

Medium

Question 13

Logic Check

Assertion (A): Sales promotion is a long-term strategy used by firms to build sustained brand image. Reason (R): Sales promotion provides short-term incentives designed to encourage immediate purchase decisions.

Reasoning Options

ByteNotes

Assertion-Reason

Medium difficulty • Check the statement and reason

Medium

Question 14

Logic Check

Assertion (A): Publicity has higher credibility than advertising as a promotional tool. Reason (R): In publicity, information is disseminated by an independent source such as the press in the form of news stories, rather than as a sponsored message.

Reasoning Options

ByteNotes

Assertion-Reason

Hard difficulty • Check the statement and reason

Hard

Question 15

Logic Check

Assertion (A): Warehouses for agricultural products are typically located near production sites. Reason (R): Agricultural products are perishable and must be stored close to the market for quick delivery.

Reasoning Options

ByteNotes

Assertion-Reason

Medium difficulty • Check the statement and reason

Medium

Question 16

Logic Check

Assertion (A): Shopping products require considerable time and effort by buyers to compare quality, price and style before purchase. Reason (R): Shopping products include items like television, furniture and jewellery which buyers do not purchase frequently.

Reasoning Options

ByteNotes

Assertion-Reason

Easy difficulty • Check the statement and reason

Easy

Question 17

Logic Check

Assertion (A): The exchange mechanism is the essence of marketing. Reason (R): Marketing works through the process of exchange, wherein individuals obtain what they need and want by offering something of value in return.

Reasoning Options

ByteNotes

Assertion-Reason

Medium difficulty • Check the statement and reason

Medium

Question 18

Logic Check

Assertion (A): Non-durable consumer products should be made available in many locations and need heavy advertising. Reason (R): Non-durable products are consumed in one or few uses, command small margins, and cater to frequent everyday needs.

Reasoning Options

ByteNotes

Assertion-Reason

Hard difficulty • Check the statement and reason

Hard

Question 19

Logic Check

Assertion (A): A good brand name should be capable of being registered and protected legally. Reason (R): Once a product is launched under a brand name, changing the name later is very difficult, making it essential to choose correctly from the start.

Reasoning Options

ByteNotes

Assertion-Reason

Hard difficulty • Check the statement and reason

Hard

Question 20

Logic Check

Assertion (A): Marketing management is only concerned with creating demand for a firm's products. Reason (R): Marketing management also involves managing overfull demand and irregular demand, depending on the market situation.

Reasoning Options

ByteNotes

Chapter sections

Chapter marketing: Marketing | Assertion-Reason

Assertion (A): Marketing is not merely a post-production activity. Reason (R): Marketing includes activities such as identification of customer needs and product designing, which are performed even before actual production begins.

Assertion (A): Under the Production Concept, firms focus on improving production and distribution efficiency. Reason (R): In the early phase of industrialisation, supply exceeded demand and firms had to push products aggressively.

Assertion (A): The Marketing Concept focuses on customer satisfaction as the means to achieving profit. Reason (R): Under the Marketing Concept, the basic role of the firm is to 'identify a need and fill it'.

Assertion (A): The Societal Marketing Concept is exactly the same as the Marketing Concept. Reason (R): The Societal Marketing Concept adds concern for the long-term welfare of consumers and society to the basic marketing concept.

Assertion (A): Branding helps in creating product differentiation for a firm's products. Reason (R): A brand name helps in identifying and distinguishing a firm's products from those of competitors, building customer loyalty.

Assertion (A): A Trade Mark gives a firm exclusive legal right to use its brand or part of its brand. Reason (R): A Trade Mark is the verbal component of a brand that can be spoken.

Assertion (A): Packaging has become one of the most important elements of marketing in modern times. Reason (R): Packaging only serves the purpose of protecting goods from damage during transportation.

Assertion (A): The label on a food product must include a list of ingredients and the date of manufacturing. Reason (R): Providing information required by law is one of the important functions of labelling.

Assertion (A): Product cost sets the minimum level (floor price) at which a product may be sold. Reason (R): Utility and demand set the upper limit of the price that a buyer would be prepared to pay.

Assertion (A): Advertising is considered an economy of communication when a large number of people are to be reached. Reason (R): The overall cost of advertising is spread over numerous communication links, reducing the per-unit cost of reach.

Assertion (A): Advertising always increases the per-unit cost of a product, acting as a burden on consumers. Reason (R): Advertising increases demand which leads to higher production and economies of scale, thereby reducing per-unit cost.

Assertion (A): Personal selling allows the salesperson to adjust the sales presentation to fit the specific needs of each customer. Reason (R): Personal selling is a highly flexible promotional tool involving direct face-to-face communication.

Assertion (A): Sales promotion is a long-term strategy used by firms to build sustained brand image. Reason (R): Sales promotion provides short-term incentives designed to encourage immediate purchase decisions.

Assertion (A): Publicity has higher credibility than advertising as a promotional tool. Reason (R): In publicity, information is disseminated by an independent source such as the press in the form of news stories, rather than as a sponsored message.

Assertion (A): Warehouses for agricultural products are typically located near production sites. Reason (R): Agricultural products are perishable and must be stored close to the market for quick delivery.

Assertion (A): Shopping products require considerable time and effort by buyers to compare quality, price and style before purchase. Reason (R): Shopping products include items like television, furniture and jewellery which buyers do not purchase frequently.

Assertion (A): The exchange mechanism is the essence of marketing. Reason (R): Marketing works through the process of exchange, wherein individuals obtain what they need and want by offering something of value in return.

Assertion (A): Non-durable consumer products should be made available in many locations and need heavy advertising. Reason (R): Non-durable products are consumed in one or few uses, command small margins, and cater to frequent everyday needs.

Assertion (A): A good brand name should be capable of being registered and protected legally. Reason (R): Once a product is launched under a brand name, changing the name later is very difficult, making it essential to choose correctly from the start.

Assertion (A): Marketing management is only concerned with creating demand for a firm's products. Reason (R): Marketing management also involves managing overfull demand and irregular demand, depending on the market situation.

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