Application Question
Medium difficulty • Concept in a practical situation
Question 1
Applied ConceptA textile company's production manager discovers midway through the year that raw material prices have risen sharply, making the existing production plan unviable. Despite this, the top management insists on adhering strictly to the original plan. Identify the limitation of planning being exhibited here and explain its consequences.
- The limitation being exhibited is that planning leads to rigidity. A well-defined plan with specific goals and a fixed time frame can make managers unable or unwilling to change course, even when circumstances have changed significantly.
- By insisting on strict adherence to the original plan despite changed cost conditions, top management is not allowing the flexibility needed to cope with new environmental realities. This may lead to inefficient resource utilisation and financial losses.
- This situation illustrates why managers need discretion to modify plans when circumstances change. Following a pre-decided plan when it is no longer relevant to current conditions may not serve the organisation's best interest and can cause serious operational and financial damage.